SEO Core Training

Build solid foundations

Want more traffic from search engines? Learn how search engines work and how to maximise your SEO traffic. Suitable for beginners and those needing a refresher course to stay up-to-date on current SEO trends.

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SEO Core: 9 Mini SEO Courses

Level Up Your SEO and Build a Solid SEO Foundation

9 mini SEO courses

SEO CoreBy Joe Williams

For your SEO to be successful, you need to take the right steps in the right order. If you bake a cake putting the right ingredients in the wrong order, you won’t get the cake you want. The sequence is key. It’s the same with SEO—especially if you are a beginner. Take the right steps in the right order, and you will move from where you are now to where you want to be, fast. Our 9-part mini-course series helps you achieve small victories from the get-go. That way, you’ll make progress quicker and stay motivated so you can build your knowledge and get the results you want.

Stage 1: Ready

SEO Fundamentals

SEO Fundamentals

SEO CoreBy Joe Williams

On-Page Optimisation

On-Page Optimisation

SEO CoreBy Joe Williams

The Ready stage will first introduce you to the inner workings of search engines and break down search engine optimisation into three easy-to-understand areas. Next, you’ll learn how to research the keywords your customers use so you can effectively optimise your webpages to target them. Upon completing this stage, you will have optimised your most important webpage to be relevant to both your customers and search engines.

Stage 2: Set

Marketing Mix

Marketing Mix

SEO CoreBy Joe Williams

Technical SEO

Technical SEO

SEO CoreBy Joe Williams

The Set stage will begin with learning about Google’s “focus on the user and all else will follow” mantra. You’ll learn how to provide the best possible user experience, starting from the search engine results pages direct to your webpages. Next, you’ll learn how to deliver your important marketing message while keeping user experience in mind. Last, you’ll learn how to make your webpages search engine friendly so they can be easily crawled and indexed.

Stage 3: Rank

Off-Page Optimisation

Off-Page Optimisation

SEO CoreBy Joe Williams

SEO Success

SEO Success

SEO CoreBy Joe Williams

With over 200 ranking factors, it can be tricky for search engines to decide which webpages to rank. We’ll start by reviewing the most important group of ranking factors: off-page optimisation, including how reputable your webpages are deemed to be by search engines. Next, we’ll show you how to future-proof your SEO by taking a deep dive into the Google algorithm: how it works, how it has evolved and where it is heading. Finally, we’ll create an SEO success plan, mapping out the exact steps—and their proper order—you need to take so you can confidently climb up the search engine listings and get rankings that stick.


Anywhere. Anytime.

Online SEO Training

Right now, lifetime access means exactly that—lifetime. But you need to act now to get it. Currently, we charge only a one-time fee, which includes free online updates for life. In the future, we’ll offer a monthly subscription. Take advantage of our pricing now before it gets more expensive.

Snackable lessons

Snackable lessons

Short, sweet, and extremely filling: our bite-size lessons are easy to follow and to the point.

Stay up-to-date with Google

Stay up-to-date + retrain

SEO and search engines change fast. We stay up-to-date so you can too.


Downloads: worksheets + checklists

Execution is key. Become a task master by using our downloadable PDF summaries, frameworks and action plans.


Video + text

Learn SEO by watching engaging videos and cement your knowledge by reading the summaries of the key points.


Assignments + quizzes

The best way to learn is by doing. Practice your knowledge and test it through our assignments and quizzes.

Free updates + lifetime access

Free updates + lifetime access

For a one-time price, you get lifetime access. All future updates and improvements are free with all SEO Core, Custom and Complete courses.

Frequently Asked Questions

#1: I am a complete SEO novice. Is the SEO Core package for me?

Yes. The SEO Core package caters to complete beginners who haven’t any prior experience with search engine optimisation. More experienced SEOs may use it as a refresher and get up-to-date search engine information. The series of Core courses provide an excellent foundational and working knowledge of the subject, so you can help grow your search engine traffic.

#2: Is this beginner course online or in-person?

The course is online and is delivered through videos with supporting text and documents. You’ll also get a chance to interact with the trainer and other students in a social online environment.

#3: Will I get an SEO certificate?

Yes, after successfully completing each course, you will receive a certification and a badge you can showcase on your CV, social media pages or wherever else you deem relevant.

#4: Do you offer more advanced SEO courses?

Yes, we offer a selection of more in-depth SEO Custom courses as well as an SEO Complete package, which includes all the SEO Custom courses plus three extra advanced courses.

#5: Can you guarantee quick SEO results or top search engine rankings?

The short answer is no. Your SEO success depends on a number of factors, many of which are out of our control. While we focus on speeding up the learning process, SEO results can take time and will depend on your starting point, your ability to execute, your industry knowledge and the competitiveness of your marketplace. Google states that “no one can guarantee a #1 ranking” and warns that you should be suspicious of agencies or training companies offering such promises.

#6: How up-to-date is the course?

We update our syllabus frequently—often weekly—conducting a full review every three months. We keep abreast of the latest search engine updates, trends, tools and best practices to make sure you have the best information.

#7: Do you offer team discounts?

Yes, for three or more purchases, we offer a 25% discount. This should be automatically added to the shopping cart, if you have trouble with the shopping cart, contact us for a coupon code.


Join 100s of brands who trust Learn SEO Fast

"Joe was absolutely fantastic. Clear, easy to understand and extremely interesting. Way surpassed my expectations. Made something intimidating seem completely doable. Can't wait to get started and use all my learnings to improve our website." Saskia Sidey, Leon Restaurants

"Joe was absolutely fantastic. Clear, easy to understand and extremely interesting. Way surpassed my expectations. Made something intimidating seem completely doable. Can't wait to get started and use all my learnings to improve our website." Saskia Sidey, Leon Restaurants

"The search engine optimisation course was really good. It taught me how to manage SEO from a client perspective. The tools introduced are brilliant and really easy to work." Lan Wang, Aol

"The training was full of useful info and flexible and personal enough to fit it to my needs. Great!" Jakub Sobik, Anti-Slavery

"I completed both the ‘Introduction to SEO’ and ‘SEO Intermediate’ courses and I thought they were both excellent. Firstly, it’s a subject that’s invaluable for achieving success in the internet space we work in today. Secondly, the course was run in a professional way. And finally, the trainer clearly knows his stuff and enjoys sharing his knowledge." Monica Kaiser, Direct Gov

"Our SEO course was brilliant. We wanted a deeper insight to SEO techniques and practices as we had a basic understanding and wanted more information on what we could be doing. Joe provided an excellent course and also showed us lots of useful software and sites for use in our job." Hannah Isaacson, Eurostar

"Really interesting course aimed at our UX/Designers and Developers. Both groups found it highly informative and interactive in ways to improve natural SEO and where the future of SEO lies. Highly recommended!" Lawrence Hunt, BAE Systems

"Excellent! Interesting, informative and enjoyable – what more could you ask for in a course!" Jack Sisterson, The Royal Veterinary College

"The course was informative, well-structured and very useful. We had a great teacher who can break down fairly complex technical aspects and make them easy to understand. I particularly enjoyed that we were able to focus on practical examples related to my website. Highly recommended." Lena Weber, IOP

"Joe provides a comprehensive overview of the topic, broken down into easily-digestible morsels, as well as great training materials. I wholeheartedly recommend the SEO Training for anyone interested in the subject, whether for work or hobby purposes." Alex Johnson, Sky

"Joe was, first and foremost, very clear in his approach – he highlighted tips that will be of much use in our day to day working life and provided information relative to our particular field, be it the enhancement of product copy or social media. I would definitely recommend Joe to other businesses." Nicola Copping, Harrods

"I had a little SEO knowledge, but nowhere near as much as I do now. The course was tailored to the needs of each member of the group and no stone was left unturned in terms of the fundamentals of SEO. The trainer was fantastic, enthusiastic and very engaging. I would recommend this to both large organisations, small businesses and anyone who wants to learn what is of paramount importance to increase your influence online." Hannah Peck, Explore Kent (Kent County Council)

"I have an understanding of SEO but with the help of Joe’s guidance, delivery and making good use of examples and explaining it in a way that made sense, it allowed for more of an interest and an insight. I would definitely recommend him to anyone interested in this area. " Joey Cannon, University of Bath

"I was highly impressed by the level of detail and the breadth of the topics we covered in a day. I left feeling positive about my next steps and confident about how I could pass this knowledge onto my business. With hundreds of courses out there to choose from, I felt extremely happy with my choice." Rosie Enoch, Hobbs

"The course was very good and i learnt alot from it. The tools that were shown throughout the course were very insteresting and will be very useful going forward." Dean Sadler, Mitsubishi Electric

"The advice the trainer gave me was practical and reassuring and now SEO isn’t as daunting as I thought and I feel I can tackle SEO with a clearer understanding of what I need to do." Doune Mackenzie, Leiths

"Very useful course, packed with lots of practical tips and tools to advance your understanding of SEO. Also great for equipping you to deal knowledgeably with a search agency, and more importantly, revealing where your budget can often be saved by doing it." Lauren Kreisler, Official Charts

"Although I had previous experience in link building, my knowledge of SEO overall was limited. The SEO introduction, gave me the basic understanding I needed to help me improve my link building ability, and get a better grasp of the benefits of SEO as a whole." Theo Baldauf, Clear Books

"Rather than being full of jargon and confusing digressions, the course was full of practical, clear and useful advice. It was ideal for copywriters like myself and both I and my team member came away with a lot of ideas about how to improve our site’s page rankings with both on-site optimisation and second party initiatives." George Walker, Molton Brown

"I completed the introduction to SEO course a few months ago, it was so good that I have been too busy applying everything I learnt, to write a review sooner! I can highly recommend the course and the trainer was an excellent." Natalie Clark, National Union of Teachers

NKD Learning

NKD Learning

"I found the course incredibly useful. We devised a detailed action plan and how to measure the results which made it easy to transfer the learning immediately back at work." Lisa Gil, NKD Learning

4.8 (266 reviews)
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Next Steps

Enrol online or contact us to discuss whether the SEO core course is right for you. We have lots ofhappy customers because we really know our stuff.