About Us

Learn SEO Fast (formerly Zen Optimise) offers SEO training to help you simplify your marketing and grow your business online.

Stay up-to-date with the latests SEO news, tips and tutorials.

Want more website traffic, conversions and customers?
Of course you do. We show you how to do this effectively – and in a way that improves the Internet.

Proven SEO Training

Since 2010, we’ve maintained a top ranking on Google.co.uk for the “SEO training” keyword phrase. According to SEMRush’s historical ranking data, dating back to January 2012, we have spent the longest time at the number one position for “SEO Training” on Google.co.uk for our own domains: originally seotraining.org.uk, then zenoptimise.com and now learnseofast.com.

We’re a small company with a modest marketing budget, but our SEO is proven to outperform that of our competition and provide rankings that stick.

Along the way, we’ve:

  • scored and maintained top positions for “SEO Training” and related keywords
  • trained and helped 1000+ businesses succeed online
  • received a 4.8 out of 5 average rating from 200+ customer reviews
  • earned a 98.5% “recommend us to a friend” rating
  • provided impartial and honest expert advice.

Mission

Our mission is to cut through the search engine optimisation clutter. No fluff, no hype – we simply provide clear SEO training to help businesses grow while making the Internet a more useful space.

Values

Our values S.I.M.P.L.I.F.Y. stand for:

  • Simplify: Search engine optimisation can be complex, but learning it doesn’t have to be. We simplify the complex.
  • Integrity: We believe in keeping our promises and committing to doing what we say we will.
  • Mastery: We strive every day to be experts in SEO.
  • Personalise: We believe that everyone’s SEO path is different and that you should learn what’s most relevant to you.
  • Learning: We never stop learning because search engines never stop evolving.
  • Innovation: We constantly seek better ways to implement and teach SEO.
  • Focus: We live by Google’s “focus on the user and all else will follow” mantra.
  • Yearlong: SEO is a marathon, not a sprint. While you can learn SEO quickly with the right blueprint, it takes perseverance and taking action to succeed.

Meet Your Trainer

Joe Williams is the founder of and SEO trainer at Learn SEO Fast. He’s been featured in the Guardian, Cosmopolitan and Huffington Post and has trained 1000s in SEO.

Happy Clients

Brands

Join 100s of brands who trust Learn SEO Fast

"Joe was absolutely fantastic. Clear, easy to understand and extremely interesting. Way surpassed my expectations. Made something intimidating seem completely doable. Can't wait to get started and use all my learnings to improve our website." Saskia Sidey, Leon Restaurants

"Joe was absolutely fantastic. Clear, easy to understand and extremely interesting. Way surpassed my expectations. Made something intimidating seem completely doable. Can't wait to get started and use all my learnings to improve our website." Saskia Sidey, Leon Restaurants

"The search engine optimisation course was really good. It taught me how to manage SEO from a client perspective. The tools introduced are brilliant and really easy to work." Lan Wang, Aol

"The training was full of useful info and flexible and personal enough to fit it to my needs. Great!" Jakub Sobik, Anti-Slavery

"I completed both the ‘Introduction to SEO’ and ‘SEO Intermediate’ courses and I thought they were both excellent. Firstly, it’s a subject that’s invaluable for achieving success in the internet space we work in today. Secondly, the course was run in a professional way. And finally, the trainer clearly knows his stuff and enjoys sharing his knowledge." Monica Kaiser, Direct Gov

"Our SEO course was brilliant. We wanted a deeper insight to SEO techniques and practices as we had a basic understanding and wanted more information on what we could be doing. Joe provided an excellent course and also showed us lots of useful software and sites for use in our job." Hannah Isaacson, Eurostar

"Really interesting course aimed at our UX/Designers and Developers. Both groups found it highly informative and interactive in ways to improve natural SEO and where the future of SEO lies. Highly recommended!" Lawrence Hunt, BAE Systems

"Joe provides a comprehensive overview of the topic, broken down into easily-digestible morsels, as well as great training materials. I wholeheartedly recommend the SEO Training for anyone interested in the subject, whether for work or hobby purposes." Alex Johnson, Sky

"Joe was, first and foremost, very clear in his approach – he highlighted tips that will be of much use in our day to day working life and provided information relative to our particular field, be it the enhancement of product copy or social media. I would definitely recommend Joe to other businesses." Nicola Copping, Harrods

"I have an understanding of SEO but with the help of Joe’s guidance, delivery and making good use of examples and explaining it in a way that made sense, it allowed for more of an interest and an insight. I would definitely recommend him to anyone interested in this area. " Joey Cannon, University of Bath

"Very useful course, packed with lots of practical tips and tools to advance your understanding of SEO. Also great for equipping you to deal knowledgeably with a search agency, and more importantly, revealing where your budget can often be saved by doing it." Lauren Kreisler, Official Charts